Reading a thriller written in 1998 and set in Florida, I was amazed to realize that the hero, a tough private eye, searched the paper Yellow Pages for information. 1998? It’s not the stone age! Yet who looks up the paper edition (if it still exists) of anything when you have it all available on… Continue reading Local Is Beautiful
Tag: SEO
Hiring An In-House SEO vs Hiring An SEO Agency
For anyone running a business, whether it’s a big company or a small local business, it’s becoming more and more obvious that claiming your space on the Internet is more than just having a website to put on a business card. There are real sales and branding benefits involved, but it’s often like swimming with… Continue reading Hiring An In-House SEO vs Hiring An SEO Agency
How To Make Your SEO Content Friendly
So you’ve just started your blog and you need content that’s interesting, unique and full of insight. What most people don’t know about content is that it needs to be Google friendly as well. Depending on a few factors, such as the power of your site and PPC, your content won’t always reach the top… Continue reading How To Make Your SEO Content Friendly
5 Reasons Why You Should Hire A Professional SEO Consultant
When it comes to marketing your business, there are so many ways you can market that don’t cost a thing. However, SEO is a huge part of marketing and an area where you don’t want to skimp. Hiring an SEO consultant or professional SEO writer will help you to get on the right track when… Continue reading 5 Reasons Why You Should Hire A Professional SEO Consultant
6 Traits Of A Winning SEO Agency
Looking for a top-notch SEO agency or an SEO professional? In these digital times, the world of search engine optimisation has become a flourishing place. Yet it’s also one riddled with a thousand choices when it comes to seeking out SEO help. Questions arise like: How do you decide which SEO agency is going to… Continue reading 6 Traits Of A Winning SEO Agency
Damage Control: What Not To Do When Your Social Media Goes Wrong
Image by Craig Loftus There are all kinds of ways social media can go wrong. Merely provoking controversy can cause a social media backlash – as Simon Pegg discovered when he raised a contentious point about the word disabled recently. Managing your social media conscientiously and professionally is the best way to maintain steady, measurable… Continue reading Damage Control: What Not To Do When Your Social Media Goes Wrong
Should You Pay For Search Engine Optimization?
If you have a small or medium sized business, rising to the top of your local search engine results can be a major boost to your business. You want to have top search rankings, more traffic to your site, and you want that traffic to convert to sales. So, how do you get your site… Continue reading Should You Pay For Search Engine Optimization?
The Future Of SEO
SEO is known as a bit of a dark art amongst the marketing world. With lots of differing opinions and with the different methods that people use to gain high authority it can be hard to decide which route to take. With lots of the results from SEO work not showing up for a couple… Continue reading The Future Of SEO
Some Downsides To DIY SEO
You might think that doing your own search engine optimisation will save you money and help you get more informed about using the internet for marketing and advertising. Yes, this could be true but there are some definite downsides to DIY SEO that you should be aware of, too. Free Info is Often Outdated SEO… Continue reading Some Downsides To DIY SEO
5 Killer Strategies For Paid Search (PPC)
While natural SEO is powerful, paid search is a powerful component to any successful online marketing campaign. Many people fail at PPC and automatically assume that SEO can provide better results. Learn five killer strategies to guarantee success with paid ads. Paid search allows webmasters to instantly get a spike of traffic, without waiting months for… Continue reading 5 Killer Strategies For Paid Search (PPC)