“My sales are suffering because I can’t get consumers through the front door. So I had to make some cutbacks in marketing…” The above statement gets said a lot in businesses. During this shaky economic time, many businesses are struggling to turn a profit and stay in the black. In an effort to keep operations… Continue reading Don't Let Your Marketing Strategy Suffer: Know Who And How To Target Consumers
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How To Maximize Your Time On LinkedIn
LinkedIn is, by far, one of the most professional social networking sites out there. With a resume-style set-up that promotes true referrals, recommendations, and introductions, this particular site seems most realistic for those looking to make true business connections. With that in mind, users have to be careful to spend their time on the site… Continue reading How To Maximize Your Time On LinkedIn
Turn Your House Into A Smart Home Without Spending A Fortune
When most people think about smart homes, they envision huge mansions that rotate 360 degrees and clean themselves from top to bottom. While there may be houses like that in the world, you don’t have to go to extremes to have a smart home. In fact, there are some simple gadgets you can install on… Continue reading Turn Your House Into A Smart Home Without Spending A Fortune
Amplify The Marketing Power Of Your Website With Social Media
Odds are, your website is one of your most powerful marketing tools you have. If you are an e-commerce business, your website is your means of connecting with customers and generating income. Brick-and-mortar organizations may use their website as an imperative way of connecting with customers, creating a strong brand identity, and provide a platform… Continue reading Amplify The Marketing Power Of Your Website With Social Media
Creating Your First Content Marketing Strategy
Content marketing is a promotional strategy that leverages a business’s products, services or brand to create newsletters, brochures, magazines, instructional guides, videos, podcasts, digital content and other materials designed to showcase that business’s offerings to customers. Content marketing has proven to be such an effective strategy for generating sales and leads that many businesses are… Continue reading Creating Your First Content Marketing Strategy
Questions Not To Ask Your Fleet Manager
A quick litmus test to check if you really need a fleet manager on a full time basis is to say “but surely it’s not a fulltime job” to them. If, after they’ve stopped bashing their head off the nearest desk, they try to strangle you, it’s a good pointer that you probably do need… Continue reading Questions Not To Ask Your Fleet Manager
A VOIP Phone System Can Help Take Your Small Business To The Next Level
Turning away from traditional phones, more small businesses are using Voice Over Internet Protocol (VOIP) to make calls online and save on costs. Using small business VOIP, users can call from anywhere, local and long-distance, using broadband Internet access and a computer or device made for VOIP calls. Here are reasons to make the switch… Continue reading A VOIP Phone System Can Help Take Your Small Business To The Next Level
Organizing Your Corporate Data
Larger businesses and corporations have a unique hurdle to overcome with regards to data storage – there is a lot of it, and you need to be able to navigate and access it quickly. Keeping all of your data in a centralize location where it can be located quickly is crucial to the success of… Continue reading Organizing Your Corporate Data
Why A Social Media Strategy Is Essential For Your Business
Social media is here to stay and that means it is time for businesses everywhere to start making the most of it. While some employers may look on it simply as simply a time-sapping portal for their staff to while away the hours sharing pictures and chatting with friends, it is also a potentially lucrative… Continue reading Why A Social Media Strategy Is Essential For Your Business
Is Your Local Business Making These Social Media Blunders?
Reaching out to your current and potential local business customers via social media is likely a vital part of your marketing strategy. However, if you make a couple key mistakes your time and efforts may not be having the impact you desire. So what are these key mistakes and how do you avoid them? The… Continue reading Is Your Local Business Making These Social Media Blunders?