VoIP is a telecoms technology which allows many businesses to reap the benefits of digital solutions that significantly outdo what was possible with traditional analogue services.

If you want to adopt VoIP but need persuading of its worthiness, it might be useful to think about how you can integrate it with your sales strategy, since this will often be an important part of your business, one which secures new customers and ensures long-term prosperity.

Here are a few ways in which integrating VoIP into your sales strategy will be advantageous to your company.

Cost-Effectiveness
The budgetary benefits of using VoIP often come top of the list of assets associated with this technology. In fact, there are multiple ways in which an IP-based calling solution can save your business money.

First, the expense of setting up and maintaining a complicated in-house infrastructure to deal with inbound and outgoing communications will be reduced. VoIP can integrate with existing PBX and handset hardware, while also letting you reduce your reliance on internal systems since all of the complicated features can be hosted remotely rather than dealt with on premises.

In addition, VoIP calling offers you a more affordable way to get in touch with potential customers and clients, as well as with business colleague who may be operating from a geographically remote location.

VoIP services are cross compatible with analogue telephone networks, so you can call landline and mobile numbers regardless of what type of system they use. In addition, the cost of calling these can be reduced, with competitive tariffs helping your sales team do its job without racking up significant bills.

Flexibility
This has been hinted at in the previous section, but VoIP’s digital nature means that it can be far more malleable and bespoke in its set-up than older analogue solutions.

If your sales team needs to expand you can easily add extensions to accommodate new users. What is more, if you only need to grow your staff numbers for a set period, rather than permanently, VoIP is elastic enough to stretch its capacity and meet your needs before returning to a smaller-scale set-up.

In short, you only need to pay for what you use or require, rather than being lumbered with a system which is either restrictive or too expansive and expensive for your current needs.

Call Volumes
As well as providing your sales team with an affordable way to get in touch with potential customers, VoIP can be a great tool when you want to increase the number of calls you receive, thus giving you the chance to increase revenues.

Because VoIP is a digital technology that is not tied to a specific location, you can choose virtually any contact number you like. This means you can present your business as local to an area in which it may not be based, or give yourself instant national presence via a non-geographic number.

You can also enjoy the use of advanced call routing and handling services, which mean that inbound calls never go unanswered, giving you a better chance of securing the trust and custom of consumers rather than having them ring through to an unresponsive line and then take their business elsewhere.

VoIP basically lets your business become much more competitive when it comes to sales, because you will have the tools at your disposal to deal with modern customers and hopefully enhance the performance of the company as a whole.

There is no way to guarantee success, but VoIP gives you the best opportunity to take your sales strategy to the next level. You just need to take the leap and begin integration.

Daisy Group are a leading provider of VoIP solutions for businesses. Visit their website for more information.