Social media sites has become not only the melting pot of the cyber world but also as means of advertisement site for both online and offline businesses. For small businesses, social media sites are like oasis in the dessert. It gives them relief and comfort in the trickiest environment of the cyber world.

Social media sites unite all individuals with different interests and priorities. That is why if you don’t consider being present in all these sites, you are missing the most important part of your online marketing strategy. To give you more of the main reasons why you should grab the opportunity of using these sites for your advertisement, please consider these:

• Presence means profit

If you want to be recognized by the people, you must grab the opportunity to be present and visible in every social media sites. The more you are recognized as a marketer, the more you are aware of your possible market online.

To be always present in these sites, you should regularly update your social media page. You should update by posting some perks you offer and all the stuffs that is related to the quality of your products. Most especially, the most effective strategy when it comes to online presence is by putting some personal touch in your page. In this way, people will realize that you are not all business and behind those commercials and advertisement is an accountable person. This move will not only build a strong foundation in your online presence but as well it will build confidence from your target market.

• Customer friendly site

Another reason to register in social media sites is the fact that you can actually interact with the customers in real time. What makes social media sites more attractive to advertisers is its capacity to broadcast your activities with the customers. For example, when a customer inquires about your product and answered and managed by you in a very polite and customer oriented way, people will realize that you have a good customer service. Not including the positive feed backs of satisfied customers. With this, your market will be multiplied.

• Bird’s eye view of your industry

This is the most interesting part in using social media sites. You can actually monitor your competitor’s page at the same time you are busy taking care of your page. I know this is quiet off, but in order to stay on the lime light, you must know how to spy with your competitor to know their developments and marketing strategy. And you know what? The best place to do it is in social media sites. Yes, because like you, your competitors are also using these sites because for the main reason (which is number 4).

• It is FREE

Why do you need to spend too much on advertisement when social media sites can already give you the same or much more market as the other advertisement firms? Social media sites are free and that is the point. They say the best things in life are free.