Email marketing has to face ongoing challenges for breaking through to audiences in a mobile age. Demands for attention for content from other sites, and the difficulty of overcoming spam detection has meant that email marketing has to be more creative and more reliable, to build the kind of loyalty that can translate into sales.… Continue reading 5 Tips For Email Marketing In The Mobile Age
Tag: consumers
Do SEO Company Services Champion User Experience
Search engine optimization is all about improving exposure and conversions; but improving exposure and conversions…regarding whom? Brands want the attention of current and potential consumers. How is that achieved? Focusing on the user experience is a surefire way to the hearts of consumers. Is your SEO company services provider concerned with user experience? What are… Continue reading Do SEO Company Services Champion User Experience
Why Your Competitors’ Social Media Company Is Costing You Money
Think about your target market as a large pie. If yours was the only company in the consumer vertical, the entire pie would be yours. However, it’s likely you have competitors. Competitors want to eat the pie too. They want to take at least a little slice. But, don’t be fooled; they really want a… Continue reading Why Your Competitors’ Social Media Company Is Costing You Money
The New Face Of Banking And Finance – 4 Key Technological Trends
More than ever, the banking and finance sector is feeling the pressure to innovate. Having an ATM machine and a couple of computers with accounting applications does not cut it anymore. More and more consumers are looking to do more with their banks, beyond the traditional role cash of cash deposits, withdrawals and savings. While… Continue reading The New Face Of Banking And Finance – 4 Key Technological Trends
Social Media Can Influence The Car Buying Process
Younger consumers aren’t just using social media sites such as Facebook, Twitter and Google Plus in order to socialize and interact with friends and co-workers. Social media sites are actually influencing their purchase decision when it comes to buying a car. Let’s take a look at how buyers are using social media when auto shopping.… Continue reading Social Media Can Influence The Car Buying Process
Rubber And Industry
The rubber industry has been around for a long time. It started in the early years of the 19th century. In the beginning, natural rubber was gathered from trees that were found growing wild in the Amazon jungle. By the beginning of the 20th century, however, it was decided that this method of collecting rubber… Continue reading Rubber And Industry
Social Media Has Little Impact On Shoppers’ Decisions
How much impact does social media have on a shopper’s decisions? It turns out not very much. A recent study from Ipsos OTX and Ipsos Global @dvisor found that only 22 percent of people are influenced to purchase something based on whether their friends on social media like or follow that brand. While it’s good… Continue reading Social Media Has Little Impact On Shoppers’ Decisions
SEO Then And Now
Humans desire progression. Machines aid with evolution. In the space of search engine optimization, the dynamic between machines and humans is ironic. When the Web first began gaining momentum, people started using it to find information. The variety of information soon moved into the commercial sector. Businesses wanted to profit from the web, finding ways… Continue reading SEO Then And Now
Ford Motor Combines Online Advertising With Storytelling
Automotive companies generally advertise via tv spots, newspaper ads and social media campaigns. Ford Motor Company is trying something new by advertising its new electric car, the electric Ford Focus via product placements in a new internet reality show produced by Yahoo which can be viewed exlusively on Yahoo Screen; Yahoo’s destination for premium online… Continue reading Ford Motor Combines Online Advertising With Storytelling
Three SEO Mistakes Of Spring 2012
We are heading into the heart of the summer. The technology and online marketing industry is booming, ushering breaking news on a regular basis. While it takes meticulous attention to stay up-to-date, one can also learn from the past. What can we take away from the previous spring? What SEO tribulations occurred in which we… Continue reading Three SEO Mistakes Of Spring 2012