Why Your Competitors’ Social Media Company Is Costing You Money

Think about your target market as a large pie. If yours was the only company in the consumer vertical, the entire pie would be yours. However, it’s likely you have competitors. Competitors want to eat the pie too. They want to take at least a little slice. But, don’t be fooled; they really want a… Continue reading Why Your Competitors’ Social Media Company Is Costing You Money

What is Student Insurance?

Students are in a unique position in many ways; they’re exploring life in a way that many of them will have never before been privy to and are therefore highly susceptible to loss and damage to their prized possessions. It may seem to anyone outside the student community that you could lose one of your… Continue reading What is Student Insurance?

Identifying Key Social Media Influencers

Many businesses are aware that they can use social media in order to advertise and promote their brand online. The average social media campaign may consist of setting up a Facebook page and Twitter account. However, what most businesses fail to do is to build relationships with powerful social media influencers. The whole point of… Continue reading Identifying Key Social Media Influencers

The Valence Group Review

The Valence Group is an investment bank that is a chemical M&A expert, offering advisory services to companies and investors who specifically deal in chemicals, materials and other associated sectors. Since its establishment and over the years of sector focus, the Valence Group has created an extensive transactional experience; sell side, buy side, private companies,… Continue reading The Valence Group Review

PPC Campaigns – Target Your Ideal Audience

PPC Campaigns – Target Your Ideal Audience PPC campaigns are cost effective when it comes to getting your product or service to customers with great potential of a purchase. PPC (or “Pay Per Click”) methods of advertising brings your targeted audience directly to you. Unlike television and print ads that cater to a broad scope… Continue reading PPC Campaigns – Target Your Ideal Audience

5 SEO Advantages of doing Guest Blogging

Due to the large SEO competition among various websites, everyone’s attention is on finding the new and effective way to get more and natural SEO benefits. This drives the outcome to increase the popularity of Guest Blogging. And it has been already proved now in search engine algorithm that it is a great way to… Continue reading 5 SEO Advantages of doing Guest Blogging

Quick Tips To Effective Social Media For Your Business

Facebook and Twitter are two words you cannot go a whole day without hearing these days. The rise of social media in recent years has skyrocketed and the networks fingerprints can now be seen any and everywhere. Social media representation for your business is no longer optional, they are a necessity! The number of unique… Continue reading Quick Tips To Effective Social Media For Your Business

Facebook Exchange: Real-Time Advertising Bidding

Facebook Exchange “Real-Time Bidding” Advertising Facebook has recently introduced a new marketplace for advertisements through third-party tech partners. This marketplace allows businesses to target specific users based on their browsing histories, rather than just their personal Likes and interests. This type of advertising is very similar to Google ads, and helps businesses reach users who… Continue reading Facebook Exchange: Real-Time Advertising Bidding

Effective iPhone Apps for the Marketing Professional

Aside from being one of the must-have gadgets over the years, the iPhone is also a great tool for marketing professionals. In online marketing, it is simply the job of getting potential clients and customers exposed to what your company has to offer whether it is a product, service or cause. People who do their… Continue reading Effective iPhone Apps for the Marketing Professional