The customization options and the tools at Magento can be used in your online business to get best out of it. Magento is the top choice when it comes to e-commerce websites. In today’s world, Magento is the leader when it comes to e-commerce platforms and are preferred equally by small and big businesses. Again, it is true that the businesses which are using Magento platform are not taking the full advantage of its features.

Magento platform offers flexibility to decide how the shopping cart works as well as how the store looks like. It comes with a wide variety of tools and customization options which you can use to change the way your business is and get it to a different level.

How to use Magento to Grow your Business

The best part of Magento platform is that it works well both for small and big e-commerce businesses and helps them to expand. So use the benefits of Magento platform and help your e-commerce business flourish.

1. Magento platform is simple: Magento helps any business to get started directly. It comes with intuitive content management system where you can edit product information with ease.

2. Take control: Magento helps you to gain flexibility on your site. It brings in tools which you can use to make changes in the store. Initially, you can start making smaller changes and then go on doing once you get familiar with the platform.

3. Provide better experience to customers: Magento comes with a number of built-in tools which you can use to provide better shopping experience to customers when they are on your site. You can add promotions and discounts to the checkout process and increase sales.

4. Improve performance with Magento: Studies claim that 40% of the shoppers leave a website that takes more than 3 seconds to load. Magento works well when it comes to processing queries and loading pages. So use these features of Magento and get good results.

5. Use its scalability: Big businesses need to store a large number of products on their site. This can be achieved by Magento. Magento is quite spacious and so it can easily accommodate thousands of products. You can just place them on your store that way you want.

   With Magento, you can create different front-ends for your business while managing it from a single back-end. This will help your business to grow too.

6. Increase click-through rates and improve ranking: Make sure you use the capabilities of HTML5 and template for the mobile responsive platform to get increased click-through rates through mobile devices. You should also make use of SEO features like metadata tabs, URL structures compatible with Google and sitemaps to improve the ranking of your online business on search engines.

7. Better security options: If Magento was not giving better security options, many of the online businesses may not have been using it. It comes with standard PCI data security, which users can use. Moreover, you can easily install extra plugins to improve the security of the site.

8. Improve user experience: As Magento is an open source architecture, you can easily tailor your online store in such a way to give better user experience to your customers. Most of the solutions are tested and found good.

With the help of third-party integration and a large number of extensions, it is very much possible to provide your customers what they want.

Significance of Customization:

It is now very much easy to transform your business and follow the main rules of business i.e attract leads, convert them to customers and retain them. So whether you want to have a better product page on front-end or efficient workflow in the back-end, you can easily achieve this with the help of extensions. They are easily available and you can directly use them instead of building from the scratch. This will save you time too.

There are more than 50 payment gateway integrations available. So you can provide your customers with different payment methods. When it comes to using extensions, make sure you get them from good vendors. This helps in hassle-free and smooth integration. You can even create your own plug-ins if you have knowledge of development.

Remember that you are applying customization for better customer experience. Proper customization will help the online business to grow.

It is true that there are a number of customization options and extensions available for Magento platform. So try to find out what works better for you and use them to grow your business.

Author Bio: Olive Smith is a Magento certified developer working in a renowned web development company. She loves to share about Magento and it’s various techniques used for business growth. In this post she shares few advantages of Hire Magento Developer for online store that can be used to develop your business.