The social media revolution has taken America by storm. Just a few years ago, Facebook and Twitter were a new phenomenon, known and used by just a few; today, platforms such as these have completely changed the way individuals, businesses, and other entities communicate about themselves and with each other. With a user base that is in the vicinity of 200 million, Twitter continues to grow and change every single day. The ways it is used vary from person to person and business to business, but the effect it has had — and will continue to have — on modern culture is undeniable.

For individuals, Twitter is an easy and appropriate way to communicate what is going on for them on a daily basis. They can talk about their events and feelings in a brief, appropriate way; and, their friends and family members all over the globe can keep up with what is going on with them in a way that is much easier than cell-phone conversations or Facebook chats. Twitter also allows people to stay up-to-date on current news headlines and social occurrences. Thus, Twitter is a great forum for communication on many levels.

Twitter is also becoming an important tool for businesses of all sizes. First of all, Twitter is a great way for businesses to communicate with their customers. They can share with them the latest industry trends, daily specials, or product information. Secondly, Twitter can help build brand identity and recognition. A company does not have to be a Fortune 500 company to benefit from Twitter; even small businesses can gain valuable customer feedback from tweeting regularly. Finally, Twitter is a great way to find new clientele as well. By sharing coupons or other promotions via Twitter, a company can direct potential customers to its retail website or its actual storefront.

Ultimately, Twitter is a statement about society’s evolving view on communication. When the telephone was first invented, it revolutionized the way two people could talk to one another, but it came at a point when leisure time was much more readily available. Today, individuals want to be able to communicate quickly and efficiently, often without the constraints of having an actual conversation. Twitter presents a forum where an individual can talk to another or a group of others with very little effort and with little or no interaction. As schedules become more and more demanding and time becomes an even more precious commodity, Twitter continues to grow and change every single day. The ways it is used vary from person to person and business to business, but the effect it has had – and will continue to have – on modern culture is undeniable.

Claire Jarrett runs Marketing By Web based in Bristol, who offer Web Marketing and SEO in Bristol